Six steps to build your buyer persona

Buyer Persona

  • A buyer persona is a fictional representation of your ideal customer.
  • Defining your ideal buyer personas is one of the most important steps in building an effective lead generation strategy.
  • Buyer personas are sorted according to different parameters that may include:
  1. Job responsibilities
  2. Goals and objectives
  3. Relevant job titles
  4. Role challenges
  5. Purchase Triggers
  6. Common Objections