Channels

It takes a minimum of 8 touches to generate a viable sales lead. A multi-channel approach to lead generation is the best way to achieve that. Here are the channels you could use.

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Inbound Channel

Leads that have an initial knowledge about your brand and inquire about you directly with the intent of doing business with you.

Intent-Based Channel

Buyer intent encompasses the signals which indicate in real-time a prospective customer who demonstrates purchase behavior.

Engagement-Based Channel

Any interaction a customer has with your brand. Like, someone visiting your website or downloading an asset.

Account-Based Marketing

ABM is a B2B marketing strategy that allows you to deliver personalized messages to targeted high-value accounts based on account and contact information in your CRM.

Nurtured Accounts

Re-engaging accounts in your pipeline which failed to convert like, lost SQLs, MQLs, lost opportunities, or deferred interest accounts.

Retargeting

B2B marketers can target bounced traffic with online ads after they leave your website, layering in firmographic and the individual’s characteristics

Alert Based Channel

Using triggers that can help identify potential buying behavior. Say, a company posts they are looking for a solution to solve an issue that you are offering, news about your target company, any new acquisitions, or fundings.

Search Ads

Placing online advertisements on web pages that show results from search engine queries.

Marketing Emails

A digital marketing strategy used to develop a relationship with your customers. It could be educational, (re)engagement, activation, announcements, webinars, etc.

Asset Downloads

A download of any gated or non-gated resources available on your websites like brochures, How-to guides, or Ebooks could bring in high-quality leads.

Lead Magnets

It is an incentive that marketers offer to potential buyers in exchange for their email address or other contact information like a free trial, sample, 1:1 sessions, etc.

Webinars

The star of Web-based marketing. Revolve content around your account’s needs, challenges, and how you solve those challenges. This kind of webinar also gives you an opportunity to address the questions and concerns of all stakeholders in real-time.

Display Ads

Advertising through visuals on networks of publisher websites such as Facebook, LinkedIn or relevant third-party websites.

Video Marketing

Videos are more engaging and better at leaving an impression. Video marketing is using videos to promote and market your product or service, increase engagement on your digital and social channels and/or educate your consumers and customers.

Video Prospecting

Put a face to your name with video. Record your face, your screen, or both for prospecting videos, follow-ups, product demos, and more.

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