Inbound Channel
Leads that have an initial knowledge about your brand and inquire about you directly with the intent of doing business with you.
Intent-Based Channel
Buyer intent encompasses the signals which indicate in real-time a prospective customer who demonstrates purchase behavior.
Engagement-Based Channel
Any interaction a customer has with your brand. Like, someone visiting your website or downloading an asset.
Account-Based Marketing
ABM is a B2B marketing strategy that allows you to deliver personalized messages to targeted high-value accounts based on account and contact information in your CRM.
Nurtured Accounts
Re-engaging accounts in your pipeline which failed to convert like, lost SQLs, MQLs, lost opportunities, or deferred interest accounts.
Retargeting
B2B marketers can target bounced traffic with online ads after they leave your website, layering in firmographic and the individual’s characteristics
Alert Based Channel
Using triggers that can help identify potential buying behavior. Say, a company posts they are looking for a solution to solve an issue that you are offering, news about your target company, any new acquisitions, or fundings.
Search Ads
Placing online advertisements on web pages that show results from search engine queries.
Marketing Emails
A digital marketing strategy used to develop a relationship with your customers. It could be educational, (re)engagement, activation, announcements, webinars, etc.
Asset Downloads
A download of any gated or non-gated resources available on your websites like brochures, How-to guides, or Ebooks could bring in high-quality leads.
Lead Magnets
It is an incentive that marketers offer to potential buyers in exchange for their email address or other contact information like a free trial, sample, 1:1 sessions, etc.
Webinars
The star of Web-based marketing. Revolve content around your account’s needs, challenges, and how you solve those challenges. This kind of webinar also gives you an opportunity to address the questions and concerns of all stakeholders in real-time.
Display Ads
Advertising through visuals on networks of publisher websites such as Facebook, LinkedIn or relevant third-party websites.
Video Marketing
Videos are more engaging and better at leaving an impression. Video marketing is using videos to promote and market your product or service, increase engagement on your digital and social channels and/or educate your consumers and customers.
Video Prospecting
Put a face to your name with video. Record your face, your screen, or both for prospecting videos, follow-ups, product demos, and more.