Define target companies and contacts based on firmographics such as Industry, Revenue, Employees, Job function, Seniority, Title, etc.
Evaluate TAM, SOM, SAM, and current market penetration.
Identifying their Strengths, Weaknesses, Differentiators, Competitive advantage, geographies active, Pricing, etc.
Use this strategic planning technique to identify Strengths, Weaknesses, Opportunities, Threats of Self or Competitor.
Build Buyer Personas
Group or cluster personas based on Job Responsibilities, Goals & Objectives, Role Challenges, Purchase Triggers, and Objections for a very targeted sales outreach.
We tier accounts to identify your best-fit, average-fit and modest accounts based on Revenue, Size, Industry, etc. to divide resources and energy for optimum results.
Use an integrated multichannel lead strategy to generate leads from multiple sources and increase engagement.
Define Revenue Target, Average deal size, New Deals required target, Opportunities required, SQLs, Meetings required, Positive responses, MQLs, and Accounts & contacts required to build a predictable model for lead generation.
Build your own team of SDRs, Managers, CSMs, Research analysts, Marketing executives, etc.
Define Sales Play
Define and execute various sales plays like one to one, one to few, and one to many plays for email outreach campaigns.
Define Marketing Play
Define and execute marketing emails.
Sales pitch blocks
Write versions of the 6 pitch blocks: Subject line, Value propositions, CTA, probing questions, Introduction, and Social proof for sales email campaigns and analyze their performance in the app.
Identify Marketing Assets
There is no doubt that assets like Blogs, How-to-guides, ROI calculators, Webinars, etc. work and we leverage that.
Tech Stack Setup
Tools for email, CRM, video prospecting, etc.
After prepping all that’s left is to LAUNCH!
Growth Hacking Campaigns
Run parallel experiments to eliminate failures and build on look-alikes for everything that works.
Performance Review Framework
We run meetings with our customers on a Daily, Weekly, Monthly, and Quarterly basis with different objectives to achieve a common goal.
Root Cause Analysis
A retrospective study of the outcomes and exposures of success and failure.
Automate lead generation Reach 1000 decision makers every month