Define your ICP
Define target companies and contacts based on firmographics such as Industry, Revenue, Employees, Job function, Seniority, Title, etc.
Market Analysis
Evaluate TAM, SOM, SAM, and current market penetration.
Competitor Analysis
Identifying their Strengths, Weaknesses, Differentiators, Competitive advantage, geographies active, Pricing, etc.
SWOT Analysis
Use this strategic planning technique to identify Strengths, Weaknesses, Opportunities, Threats of Self or Competitor.
Build Buyer Personas
Group or cluster personas based on Job Responsibilities, Goals & Objectives, Role Challenges, Purchase Triggers, and Objections for a very targeted sales outreach.
Account Tiering
We tier accounts to identify your best-fit, average-fit and modest accounts based on Revenue, Size, Industry, etc. to divide resources and energy for optimum results.
Outreach Channels
Use an integrated multichannel lead strategy to generate leads from multiple sources and increase engagement.
Funnel Metrics
Define Revenue Target, Average deal size, New Deals required target, Opportunities required, SQLs, Meetings required, Positive responses, MQLs, and Accounts & contacts required to build a predictable model for lead generation.
Team Structure
Build your own team of SDRs, Managers, CSMs, Research analysts, Marketing executives, etc.
Define Sales Play
Define and execute various sales plays like one to one, one to few, and one to many plays for email outreach campaigns.
Define Marketing Play
Define and execute marketing emails.
Sales pitch blocks
Write versions of the 6 pitch blocks: Subject line, Value propositions, CTA, probing questions, Introduction, and Social proof for sales email campaigns and analyze their performance in the app.
Identify Marketing Assets
There is no doubt that assets like Blogs, How-to-guides, ROI calculators, Webinars, etc. work and we leverage that.
Tech Stack Setup
Tools for email, CRM, video prospecting, etc.
Lead capture
Leads flow in from various touch points such as website chatbot, phone, landing pages, popups, etc. Capture these leads and define an out reach strategy.
Monthly plans
Divide the months into cohorts or simply weeks and define the objectives, strategies and tactics to achieve your goals.
Run Sales campaigns
After prepping all that’s left is to LAUNCH! Run multi-channel sales campaigns to build your pipeline.
Run Marketing campaigns
Take aid of multi-channel marketing campaigns to help enrich your prospects and build brand recall.
Growth Hacking Campaigns
We need results quick and the best way to do that is to run parallel experiments to eliminate failures and build on look-alikes for everything that works.
Reporting & Analytics
Track & Analyze performance data to make informed decisions and draw meaningful conclusions.
Root Cause Analysis
A retrospective study of the outcomes and exposures of success and failure.
Management Reviews
We run meetings with our customers on a Daily, Weekly, Monthly, and Quarterly basis with different objectives to achieve a common goal.