Resources

Blog

How outbound works at volume: lists, deliverability, and AI agents that do the work.

• Outbound · 3 min read

  Buying signals: how to tell a company is ready to talk

  Buying signals tell you when a company is ready to talk. Here are five worth watching, how long each stays fresh, and how to write to them.

• Outbound · 3 min read

  What to write in the first line of a cold email

  The first line of a cold email is also its preview text. Here is what to cut, what to write instead, and how to write one from research in 3 steps.

• Outbound · 3 min read

  Cold email subject lines that get opened without tricks

  The best cold email subject lines are short, plain and about the reader. Here is how to write them, with examples, and the tricks to drop.

• Outbound · 3 min read

  How to answer the five most common cold email replies

  Most cold email replies fall into five types. Here is what each one really means, and how to respond so the thread moves to a meeting or a clean close.

• Outbound · 3 min read

  Outbound for founders: selling before your first sales hire

  Founder-led sales works because founders know the problem best. Here is what to keep, what to hand off, and how to sell in 5 hours a week.

• Outbound · 3 min read

  Cost per meeting: what outbound really costs

  Add up a month of outbound, divide by the meetings that happened, and compare it to deal value. A worked example, and the levers that move it.

• Deliverability · 3 min read

  Why cold emails land in spam, and how to get back to the inbox

  Cold email lands in spam for a few reasons. Here they are in order of likelihood, how to check each one, and how to get back to the inbox.

• AI agents · 3 min read

  AI SDR vs AI agents: what's the difference

  An AI SDR imitates one rep who writes and sends emails. A team of AI agents runs the whole outbound pipeline. Here is the difference, and what to ask.

• AI agents · 3 min read

  How AI writes cold email that doesn't read like AI

  AI cold email reads like AI when all it gets is a name and a job title. Here is what to give it instead, with a before and after.

• Outbound · 3 min read

  The five outbound numbers worth watching

  Five outbound sales metrics show whether cold email is working and what to fix when one drops. Plus the numbers to stop watching and a 15-minute weekly review.

• AI agents · 3 min read

  What is an agentic revenue platform?

  An agentic revenue platform runs outbound with AI agents that do the work end to end. Here is what that means, what the agents do and what you control.

• Outbound · 3 min read

  How to build an ideal customer profile from your best 20 customers

  Your best customers already describe who to target next. Here is how to turn 20 of them into an ideal customer profile your outbound can use.

• Outbound · 2 min read

  Follow-up emails: how many, how far apart, and what to say

  A cold email sequence lives on its follow-ups. Here is how many to send, how to space them, and what each one should add.

• Deliverability · 2 min read

  SPF, DKIM and DMARC in plain English

  Three DNS records decide whether mailbox providers trust your email. Here is what SPF, DKIM and DMARC each do, and how to set them up for cold email.

• Deliverability · 2 min read

  How email warmup works, and why it takes weeks

  A new mailbox has no sending history, so providers don't trust it yet. Here is how warmup builds that trust, and how to ramp up to full cold volume.

• Outbound · 4 min read

  Account-based sales: target companies, not contacts

  Account-based sales starts with the companies you want to win, then the people inside them. Here is why it gives outbound structure, and how to run it.

• AI agents · 3 min read

  Stop paying sales reps to do data entry

  Most of a rep's week goes to building lists, research, writing emails and logging activity. Here is what that costs, and what reps should do instead.

• Outbound · 4 min read

  Cold email is a volume game

  Meetings from cold email depend on how many of the right people you reach. Here is the funnel math, and what sending at that volume takes.

• Deliverability · 3 min read

  Never send cold email from your main domain

  Your main domain carries invoices, proposals and customer replies. Here is how to run cold email on separate domains so it can't put those at risk.

• AI agents · 2 min read

  Autopilot or Copilot: choosing how much the agents decide

  The same AI agents run in both modes. What changes is who makes the calls. Here is when to use each, and how to move from one to the other.